Skills for Sustainability Leadership

Managing an organisation towards a sustainable future is an area that is often discussed and debated, however, there are certain basic skills and leadership qualities that business leaders require to have in order to future-proof their organisations. 

These are the questions Sustainability to Action (STA) seeks to answer in our own business pursuits as well as within the sustainability programs with our clients. Broadly speaking, there are some insights that highlight the skills that can help in driving sustainability within an organisation and radiate to its stakeholders and community:

• Direct connection to the sustainability team. A leader who is directly connected to sustainability function, has regular updates and is engaged throughout the development and approval process of all sustainability projects and initiatives.
• Ability to prioritise in a manner that addresses systems-level issues that are at the heart of sustainability issues. 
• Ongoing communications, encouraging the flow of communications and engagement both internally within the organisation and externally with stakeholders. Nowadays, social media plays a key role in engagement and communications. STA encourages the use of social media engagement strategies to communicate and motivate a company’s sustainability efforts. We have found that social media activation pays dividend and is well received both internally and externally.

Sustainability communications is what enthuses the team at STA,  we would be delighted to talk with you on this subject and to explore ideas around which communications style may suit you best.